MOHAN Foundation won the Gold Trophy at the Golden Mikes Radio Advertising Awards for the "Best use of Radio" for its campaign titled "Dil Deke Dekho" with 91.1 Radio City. The campaign was run in Delhi-NCR from February 5, 2015 and leading up to February 14, 2015, it being the Valentine's Day. The campaign aimed to promote the cause of organ donation (more so heart donation) and to encourage listeners to pledge their organs on the Valentine's Day.
Ms Pallavi Kumar (Executive Director, Delhi-NCR) went to receive the award on April 28, 2016 at the ITC Grand Central Hotel at Mumbai.
Golden Mikes celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country through these annual awards. This was the 6th edition of the Golden Mikes Awards.
The campaign itself won 3 awards namely:
Gold for "Best use of Radio"
Silver for "Best On Air promotion by a single radio station"
Silver for "Best Public Service Initiative by a radio station"
The campaign attracted many celebrities to endorse organ donation. Honorable Health Minister, Shri J P Nadda also congratulated the efforts of the campaign. Many recipients and donor families shared their experiences on air and there were a large number of sign-ups as a result of the campaign.
The campaign highlights have been captured in this sound byte.