On February 27, 2021, MOHAN Foundation in association with Ethos Watch Boutiques organised an online fundraising concert - a musical evening of Rajasthani folk with Bhungar Khan Manganiyar, a renowned Rajasthani folk singer. The event was in aid of a special endeavour to raise funds to support underprivileged patients to enable them to undergo life-saving transplants. The singers performed on the undulating sand dunes of Barmer, Rajasthan.
Ethos Watch Boutiques has a long association with MOHAN Foundation. Ethos joined hands with MOHAN Foundation NCR office in 2016 and has been supporting the annual fundraiser organised by NCR office called Samarthan.
Owing to the COVID lockdown, Samarthan could not be organised but Ethos came forward anyway to make a contribution and it decided to organise this co-branded online fundraising event of Rajasthani folk music in aid of “Anudaan-Making Transplants Affordable”. The event was live on YouTube (more than 350 views) and Facebook (1.5K views).
There was an overwhelming response to the event and many people praised and supported the initiative.