The ‘Life Before Ashes’ Campaign wins top accolades at leading advertising awards in India this year.
Earlier this year, MOHAN Foundation launched this campaign, aimed at spreading a poignant yet hard hitting message – ‘What has now become ashes, could have been another person’s heart or kidney, if only the organs were donated’. The Foundation created a set of art installations of human organs to highlight this urgency and set the public thinking about organ donation. The human organ installations, in the shape of a heart, kidney, liver and eyes were made from a mix of real human ashes and mud from the graves and have been on display at malls and hospitals all across India.
At the Big Bang Awards 2018, organized by the Advertising Club Bangalore on 28th September 2018 at the Ritz Carlton, Bengaluru, the campaign was recognized as the ‘Creative Campaign of the Year’, while also winning 3 Gold, 3 Silver and 2 Bronze medals in various other categories.
At the Abby’s 2018 organized by the Advertising Club Mumbai during 5-7th April 2018 at Grand Hyatt, Goa, it won 2 Gold metals along with 7 Silvers, featuring across a large number of categories including Print, Print Craft, Out of Home, Ambient, PR, Branded Content as well as Integrated.
It also won 2 Golds at the Outdoor Advertising Convention Awards 2018 at Renaissance, Mumbai on 28th July 2018.