Publicity of Helpline using Outdoor Stickers

MOHAN Foundation provides an service of a free helpline for people to call and clarify doubts, get information about Organ Donation and Transplantation. Interns Mr Kousikan and Ms Vaishnavi of Madras School of Social Work aimed to raise public awareness about the helpline.

They used stickers as a tool for the publicity and approached auto-rickshaw drivers and small shops, spoke to them about the cause and requested for the sticker to be placed on the vehicle or shop. It was done in various locations across Chennai for 7 days in may 2025 .

Date	Area	Result
May 15	Kilpauk	2 drivers accepted
May 16	Marina Beach	No one accepted
May 17	Anna Nagar	No one accepted
May 18	Egmore	2 drivers accepted
May 20	Kilpauk	2 drivers accepted & 2 tea shops accepted
may 21	Ashok nagar	No one accepted
May 29	Koyambedu	No one accepted

Reasons given for refusal are that the vehicles were rented and not personally owned. Several drivers demanded a payment of ₹50 per sticker to permit it on their autos. Overall, there was low willingness among auto drivers to participate without compensation.

Total accepted: 6 autos, 2 tea shops